Deciding what social media platform to use for your indie game and company is a tricky task. Do you stick with the more well-known platforms or do you try something new? If you’re anything like me, you’ve probably done research on all the available options to figure out which one works the best for your company. The only problem is that they all have their benefits and drawbacks. So which one do you choose?
It all comes back to knowing your audience. Each platform offers a different type of experience and attracts a different crowd. When deciding which platform to target, first focus on the general age group and gender of your audience. If you’re looking at the younger crowd between 13-21 you’ll have better luck finding them on Instagram or Twitter than Facebook. With that said, Facebook is the largest social media platform so even if a large portion of your target audience isn’t on there, it might make sense to have a page just because of the potential reach.
Choosing Your Social Media Platforms
But what about the rest? The best way to identify the top places to join is to see if your audience is active on these networks. Look into the demographics of each platform to see if they match up with your audience. That’s only half the battle. You then have to understand the purpose of each platform and the ways your audience uses it. It takes a lot of research, but once you manage it, you can speak to your demographic in a language they understand and respond to.
While these are the ones we use, you may have more luck on other sites. For example, Twitch is a huge site not only for gamers but game developers as well. tinyBuild harnessed the power of Twitch to build up a lot of hype on their game Punch Club by allowing Twitch users to “play” the game. Other streaming sites like Beam allow you to have interactive components so viewers can actually interact directly with streamers. Which one is right for you? It all comes back to understanding your audience. Below is a brief infographic on our favorite platforms and some background information on why we use each one.